It is a New Year. Well, we are weeks in, but technically still a new year. It is time to make some changes. When was the last time you upgraded your website? Sometimes, the reason your conversion rates are plummeting isn’t because your product lacks value or appeal. It could simply be chalked down to an underperforming, old-fashioned website. When James Eagan, a web publisher noticed that bounce rates on his site were up the roof, he did a conversion audit and discovered that his page loading speed was too slow. This caused visitors (potential customers) to leave without engaging…